Thursday, February 28, 2008

In search of systems......

In Australia 90% of small businesses fail within the first five years; that figure drops dramatically to 30% if the business is part of a franchise. We learnt in final year business electives, that this is fundamentally because franchises contain systems.

By systems they mean methodological proesses that have been tested over and over repeatedly to work, and generate results. In Canada, some call this business process modelling.

After my euphoric flash of awakening that people seriously made reliable streams of income from developing websites, the next question that came to me was "what systems are there that have been tested over and over again to develop profitable sites".

Thus far, i have found it difficult to find established systems in the web development community. Most of the people on boards like sitepoint and DP, just rely on randomly testing things and seeing if they get results.

Although i have noticed that one systems seems to work a lot, and genetates consistent results over and over. This is the niche content system, best taught in courses like howtoflipwebsites.com.

The system is essentially this:
1. Find a niche (use services such as NicheaDay for this)
2. Investigate the keyword (use keyword tools to discover the frequency of that keyword, and of closely related keywords)
3. Try to name your domain after one of the closely related keywords
4. Write aroudn 10-12 pages of articles ocusing on the chosen keywords
5. Place the site or sale, and you should get in the $200-300 mark

This system does require effort, alternatively if you really are lazy you can just hire a writer. It's common to see writers charging aroudn the $5-10 mark per 500 words on sitepoint and DP.

Im am currently making several sites based on this system, so we will see if it actually works. Based on sales on DP, it does seem to work well.

1 comment:

Anonymous said...

"In Canada, some call this business process modelling." Too cute :-)

I think BPM is used around the world.

Maybe you should come to Canada to test out your theory...?